Monday, April 18, 2011
Monday, February 7, 2011
Thursday, January 20, 2011
Thursday, December 30, 2010
Dhama's "Wild" Weekend Fun
Glimpses of the Dhama team's journey through the wilds of Nalamalla Hills; the trip undertaken to offer worship at Devasthan Shri Mallikarjuna Swamy Temple at ShriSailam turned into lot more fun and gambol.
Monday, December 27, 2010
However, this early design was not enough. It looked too boxy!
The next dig for our team was to make the gizmo aesthetic and snazzy without disturbing the tech set-up inside. Thus, the design elements, style lines and the frame were tweaked and played around with.
The team pored over the elbow pack design, over endless cups of "chai".
The character of the product was defined... It was going to be the next uber-chic performance-oriented accessory to be worn on and off the sport. The product form identity was derived from the personality of the tennis sport. Uttam took charge of product design and developed concepts for an integrated design. Since then, he has taken full onus of elbow pack development.